Early Release
Budget Like a Marketer
Report Like the CFO
Marketing thinks in programs. Finance thinks in general ledger codes. Using spreadsheets to bridge the finance reporting gap is a mess. Budget Craft provides the easiest way to manage a marketing budget that works with finance.
Everything you need
Happiness for All
Marketing Ops
More strategic advice. Less time on spreadsheets.
- Collaborate seamlessly with team members.
- Automate budget roll-ups and approvals.
- Align marketing budgets with finance through GL code mapping.
- Stay out of spreadsheets. No cat herding.
Marketer
Less meetings. More marketing.
- Easily create and manage program budgets.
- Track spending against plans.
- Forecast actual spending vs. plan. Report on results.
- Focus on marketing activities without administrative burdens
CMO
More insight. Better results. Less friction.
- Gain comprehensive budget visibility.
- Adapt budgets dynamically to changing needs.
- Analyze budgets across various dimensions like product, region, or goal.
- Enjoy meeting with the CFO
Effortless Program-Based Budgeting
- Empower your marketing team with self-managed program budgets.
- Streamline budget tracking with a familiar, spreadsheet-like interface powered by a robust database.
- Plan, forecast, and track actuals—all at the program level for better financial clarity.
Seamless Budget Roll-Ups & Multi-Level Views
- Automatically roll up budgets with a powerful database architecture.
- Flexible pivot functionality to map marketing budgets to finance general ledger codes.
- Gain the right perspective with multiple budget views
Pivot the Budget from Marketing Programs to General Ledger Codes
- Assign all programs and actual expenses to general ledger codes.
- Automatically pivot the budget from marketing programs to finance GL codes for easy finance discussions.
Easily Estimate and Track Program Expenses
- Finance-Ready with GL Codes: Tag expenses with GL codes for streamlined financial reconciliation.
- Organize Expenses by Program: Create comprehensive budgets for any program—like a trade show—including categories such as T&E, booth rentals, customer dinners, and promotional items.
- Uncover True Program Costs: Gain clear insights into the full cost of each program, ensuring nothing gets overlooked.
Take Full Control of Your Budget
Whether you’re preparing for a CFO meeting or need to adjust spending on the fly, Budget Craft gives you the data and insights to confidently manage budget allocations, reallocations, and investments.
- Dynamic Budget Insights: Compare forecasts, actuals, and plans to spot trends and make data-driven decisions.
- Granular Visibility: Break down budgets by department, team, or program for precise tracking.
- Flexible Reporting: Analyze spending by product, region, goal, or tactic to align with strategic priorities.
- Time-Based Analysis: View budget performance across years, quarters, or months for better forecasting.
